At a time when business success is ever more dependent upon digital innovation, it’s hard to overestimate the scale of the opportunity that awaits the automotive industry. Autonomous and connected vehicles, as well as mobility services, will be key drivers of double, even triple, digit revenue growth over the next decade. This will lead to data deluge – around 1 zettabyte of data across the entire industry – which is set to unleash unprecedented transformation and much disruption for vehicle manufacturers.
Yet, as a new report from Frost & Sullivan, commissioned by Dell Technologies, highlights, successful growth will be defined by those that learn to fully utilize and monetize this unprecedented ocean of data. In the digital economy where data is as valuable as oil, no company can afford for this asset to sit unmonetized.
Embracing A New Data-centric Paradigm
According to this new research, leaders across the mobility landscape – including vehicle manufacturers, digital service providers and tier one suppliers – are experiencing a high degree of caution over the next steps required to seize the data-centric opportunities ahead. This is not surprising. The shift to a data-centric, value creation business model will require vehicle manufacturers to utilize vast amounts of data to inform engineering, vehicle design, and marketing. For an industry that today only monetizes around 300 MB of vehicle data, this is an entirely new paradigm to work within.
Frost & Sullivan suggests that the key to a truly digitally connected autonomous future is a platform-based solution strategy. As digital-savvy players have shown, this requires infrastructure that allows the business to architect for choice and engineer for change, guarantees cyber resiliency, and crucially, keeps costs down as it scales. Adopting a multi-cloud strategy can help to achieve this as it enables executives to deploy multiple cloud solutions for different workload requirements – as and when they need them.
Transforming transport in MERAT
As a region which is largely leading the way in smart city technology, it is only logical that many locations in MERAT have prioritized connected mobility as a part of this strategic objective. Across the region there are countless examples of cities and countries at different stages of innovating their infrastructure and transport for citizens.
The UAE and Dubai in particular is leading the way in embracing innovative technologies, with connected mobility and autonomous vehicles a key statement in their efforts. With the goal of becoming the worlds smartest city, Dubai is harnessing the power of artificial intelligence to increase ease and efficiency of public transportation and to make the roads safer than ever.
Despite challenges with road planning, weather and reckless driving habits, Russia is also forging ahead in its autonomous driving efforts. For now, car testing is limited to a quarter-mile track in Moscow, outfitted with pedestrian crossings, road signs and a roundabout.
Konzo is one example of many new smart cities in Africa, which hold huge potential to implement connected mobility solutions from the get-go, without the complications of legacy systems disrupting advances in technology. Here, all elements that effect connected mobility can be built alongside one another, enabling the city to be ready for the digital future.
Turkey is leaping forward in autonomous electric vehicle production, whilst simultaneously increasing their competencies in electric and hybrid vehicles, connected-autonomous vehicles, electric engine and charging systems development and simulation-based testing of the vehicle closest to real road conditions.
Taking the next step
It’s clear that, despite the perceived barriers, many vehicle manufacturers and governments are in a very good position to seize the data-centric opportunities available. Yet, in the digital era, whoever gets there first will win. Technology that is not only limitless in scale, AI empowering and developer friendly; but, crucially, supports the economic model for monetizing vast volumes of data.
The report also acknowledges the need automotive executives have for partners to help leverage the vast volume of data anticipated. At Dell Technologies, we’re proud to be drawing on the expertise across our integrated, end-to-end portfolio, including capabilities from Dell EMC, VMware, and Pivotal. These allow us to create an enterprise platform that helps simplify the data challenges facing automotive executives, and intelligently manages the data required to operate fleets of connected and autonomous vehicles and services.
Read more in the full report from Frost & Sullivan, commissioned by Dell Technologies.