Be Your Customers’ Application Transformation Problem Solver

During a recent customer conversation around application challenges, I found myself going down a deep, technical rabbit hole. It felt reminiscent of my early years in the EMC Executive Briefing Center. At that time, my team used performance charts to illustrate an EMC solution’s performance versus the competition. Around the … READ MORE

Rima Robinson June 23rd, 2016

In Case You Missed It: EMC All-Flash on Tap at GPS 2016

… And 3 things you can do RIGHT NOW to win more opportunities with the EMC All-Flash portfolio Thanks to the more than 2,300 EMC Partners in attendance this year, EMC World and Global Partner Summit (GPS) 2016 were hugely successful. From exciting product announcements—including the new Unity product … READ MORE

Rima Robinson May 12th, 2016

Why “Good Enough” Is NOT Good Enough

Earlier this month, while attending a conference, I had some great conversations with EMC channel partners about EMC XtremIO AFA and its application transformation capabilities. Throughout these discussions, multiple partners shared that they’ve seen competitive losses occur when a customer feels that “good enough” is good enough. I … READ MORE

Rima Robinson February 11th, 2016
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