There is no substitute for experience and meeting face to face with customers. Most of my career was spent sitting across from customers collaboratively helping solve enterprise challenges. In transitioning to marketing, this experience has been invaluable because most marketing organizations lack deep enterprise knowledge, data center pain point understanding and the ability to translate industry trends to relevant, customer centric marketing strategy and messaging.
Over the last few years of building customer centric messages, campaign strategies and plans, my experience has enabled me to add a differentiated point of view and provide a unique voice and focus on rationalizing a full enterprise portfolio to relevant end to end solutions that speak clearly to customer challenges.
Marketing is the science and process of speaking to customers about the value of a solution and real world experience, deep enterprise knowledge and the ability to translate technology to simple, direct messages. These are the skills I've been able to leverage to bring a unique perspective to enterprise marketing.