Product Marketing Consultant, Dell EMC Storage & Data Protection, Asia Pacific and Japan

I started out in the IT industry almost 25 years ago as a systems analyst in a large telco within its Internet Service Provider business unit to drive product and business development for consumer and enterprise Internet services. I then had the opportunity to do business development and product marketing for connected consumer electronics, managed hosting and data center services, and storage solutions before I joined EMC. My current role at Dell EMC is product marketing consultant for Data Protection Solutions for Asia Pacific and Japan region. I am based in sunny Singapore and enjoy traveling with my family.

Finding Order out of Chaos in the Multi-hyphenated IT Landscape

IT has disrupted many industries and job functions and will continue to do so at a faster pace in today’s hyper-connected world. Even marketers are not spared. In their book Storyscaping: Stop Creating Ads, Start Creating Worlds, Gaston Legorburu and Darren McColl share that storytelling, or story-based differentiation, is no … READ MORE

Sebastian Yiang February 15th, 2016

Will Cloud Backup Kill Tapes?

The maxim goes, “The road to hell is paved with good intentions.” Not to be satirical here, many IT pain points are the results of resolving problems the wrong way, conforming to the “good old standards and practices” that long dominated IT operations manuals. In a conformist culture prevalent in … READ MORE

Sebastian Yiang March 16th, 2015

Beating the Odds of App Fatigue for Enterprise IT

Many of us may be suffering from “app fatigue”, a symptom that overwhelms us with loads of apps on your laptops or mobile devices over time. While this phenomenon emanates from the consumer world, it holds true for the enterprise IT world as well.

Sebastian Yiang January 19th, 2015

Cloud Thinkering: Boon or Bane for IT Pros?

The cloud vendor list is getting crowded and vibrant these days. EMC recently made a number of announcements including EMC Enterprise Hybrid Cloud and the acquisition of 3 cloud innovators Cloudscaling, Maginatics and Spanning. Now, Enterprise IT have the capability to build out its cloud blueprints and IT-as-a-Service consumption model … READ MORE

Sebastian Yiang November 17th, 2014
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