Reverse Innovation: From Push to Pull

Last week Vijay Govindarajan and Chris Trimble released their book Reverse Innovation. I’ve been a collaborator with Vijay on this topic for several years (Vijay wrote the foreword to my book, Innovate with Global Influence). During our collaboration, I provided Vijay with specific examples that highlight EMC’s approach to Reverse … READ MORE

Steve Todd April 16th, 2012
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