Dell Technologies Data Protection is Helping Under Armour Transform Their Road to Cloud


It’s always a proud moment for me to see that the products and solutions that our talented data protection team delivers are helping to drive innovation and success for our customers. Under Armour is one of those customers. With a cloud-first approach, they have selected Dell Technologies to help transform their future.

Under Armour selected the Dell EMC Integrated Data Protection Appliance (IDPA) to help them protect the data that is the fuel to their organization. Their brand reputation and the integrity of their products depend on the data that the IDPA protects.

Like all industry trailblazers, Under Armour pushes limits – and their IT organization is looking for solutions that drive agility. The IDPA all-in-one appliance model fits Under Armour’s roadmap to simplify and move to hyperconverged hardware perfectly. They no longer need to manage individual data protection components, but rather a solution as a whole.

What makes the IDPA special? The all-in-one data protection for multi-cloud, core and edge. And the fact that it enables fast, simple recovery for data everywhere with a single appliance. This end-to-end model makes Under Armour’s team work smarter and not harder.

Under Armour has over 1000 virtual machines running on VMware vSphere.  With the IDPA, Under Armour has experienced zero downtime, reduced costs and has been able to holistically manage data that is segregated and dispersed globally – making data available to teammates and consumers at faster rates than ever before. As Nicolas Hennessy, Under Armour Senior Manager, Compute and Storage put it, “Using Dell Technologies and Dell EMC Data Protection for our disaster recovery program allowed us to not only replicate our data to where it’s needed, but also cut down on utilization and deduplication and get ratios that we’ve never seen before…We sleep easy knowing we’re protected 100% of the time with Dell EMC data protection.”

To me, that sounds like innovation and success in the making.

The IDPA deploys 10x faster1 than alternative solutions, simplifies data protection management and offers blazing backup and recovery speeds. And, for Under Armour, it does it all at a lower cost-to-protect than competing solutions (mostly likely due in large part to an amazing data reduction percentage of 97% – how’s that for unparalleled performance?).

By adopting a cloud-first approach, Under Armour is looking to drive innovation and success even further. They are looking to embrace Dell technology for both on-prem and backup of cloud infrastructure. Remarking on this, Patrick Duroseau, Global Head of Under Armour’s IT Infrastructure and Operations commented, “Dell Technologies is helping us innovate in the data protection space because we are a cloud-first organization.” With Dell Technologies’ extensive data protection portfolio, Under Armour has one vendor to go to for designing new solutions, one vendor for support, one place to make sure that Under Armour can transform its future.

Learn more about IDPAs

IDPAs deliver all-in-one data protection for multi-cloud, core and edge environments. They offer fast, simple recovery for data everywhere—with a single appliance.

Trust the #1 Data Protection Appliance & Software vendor2 with recovery solutions that deliver performance and cost-savings.

To learn more about the IDPA, check out the Dell EMC IDPA home page and follow @DellEMCProtect on Twitter for our latest announcements and content.


1 Based on Dell EMC internal testing, February 2020, compared to traditional deployments. Actual results will vary.

2 Dell is #1 in Data Protection Appliance & Software – based on combined revenue from the IDC 3Q19 Purpose-Built Backup Appliance (PBBA) Tracker, with select Storage Software segments from the 3Q19 Storage Software and Cloud Services Qview.

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