EMEA’s Race to Change


Organisations are putting aside the retrenchment of the recession years and once again looking to IT to underpin the transformation and growth ambitions of their businesses. This is the clear takeaway from research conducted at EMC’s EMEA Forums in late 2012. More than 6,500 business and IT management professionals from 22 countries were surveyed to determine how businesses are changing in today’s economic climate.

There are a few key parts to this survey that are telling of where the industry is headed. One of these reflects the complete change in the transformation of IT within the businesses that they support. Traditionally, IT has been a cost centre and a way of providing more automation to the business. That is changing fundamentally. We are still trying to drive out cost from our business but the change is that IT is becoming the fundamental change agent for agility, business operations and customer experience. This was borne out of the survey and features prominently in the conversations I have with CIOs and CFOs across EMEA every day.

To remain competitive, there is a race to change and the challenges of the new IT environment lie in three key subject areas:

  1. Standardisation – Organisations must standardise more than they ever have before, which changes many business processes as well as how  IT is viewed
  2. Virtualisation – Traditionally a server-based subject, organisations must now virtualise storage, network and applications completely so that business applications are separated from their physical infrastructure
  3. Automation – Businesses cannot continue in an environment which is overwhelmingly manual. Processes must be automated, and at scale, so that IT resources can spend more time innovating and adding value back to the business.

Investment in innovative technologies will enable organisations in EMEA to create disruptive business models and that will help ensure that the region can remain competitive on a global scale.

For more from Adrian on the results of the survey, watch his full interview below.


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