Lookout, The “X” Factor is Coming! See you at EMC World 2013! (Flash at EMC World)


It’s less than a month until EMC World 2013, the buzz is in the air! Seems like yesterday I was editing the video from EMC World 2012, both the Flash Zone and catching up on Microsoft and Flash in the EMC Bloggers Lounge . Which included an early look at the
EMC/LSI/Cisco Partnership, and closing party footage.

EMC XtremThe FLASH.NEXT theme continues at EMC World 2013, Lead Your
Transformation “The X Factor”. The X
Factor Booth will be more than noticeable in the exhibit hall. Make sure you stop by to review the updated EMC Flash Strategy and have a chance to ‘Grab Some Cash” in the “Cash in a Flash” cash cube. The X Factor Theater will provide EMC Flash Strategy presentations along with an overview of XtremSF, XtremSW Cache and XtremIO: Powering the hands-on Labs. The X Factor will also showcase 4 product workstations
and demonstrations including: XtremSF Demo, XtremSW Cache Demo, XtremIO (101)
and XtremIO Solutions in action. Keep your eyes open for a few other surprises as well.

In addition to The X Factor booth, the EMC Flash Products Division will be conducting 6 EMC World Breakout Sessions. (Each repeated at least once…) Check your schedule for

Title Date/Time
Introduction to EMC XtremSW Cache Monday 1:00 – 2:00 and Wednesday 8:30-9:30
Accelerating SQL and Oracle Databases Environments with EMC XtremSW
Cache and EMC FAST VP
Tuesday 11:30-12:30 and Thursday 10:00-11:00
Accelerating VMware Environments with EMC XtremSW Cache Tuesday 10:00-11:00 and Wednesday 4:00-5:00
Make Every Microsecond Count: EMC Server-Side Flash Monday 4:00-5:00 and Thursday 8:30-9:30
Introduction to EMC XtremIO Monday 2:30-3:30 and Wednesday 10:00-11:00
EMC XtremIO: Revolutionizing Applications Tuesday 5:30-6:30 and Wednesday 11:30-12:30

But wait there’s more… FLASH.NEXT will be the focus of the Wednesday Keynote address (2:30-3:30). You won’t want to miss it. Nnot only will customers be on stage reviewing how EMC flash is changing real world environments, but you’ll have the opportunity to see a sneak peak of XtremSW Cache 2.0 and an XtremIO in action. Giving away a few iPad minis isn’t bad either!

If you’re attending, it’s also your opportunity to catch up with our flash engineers, roadmaps, inside information and flash strategy future. (Warning: NDA may be required). Formal meeting arrangements can be made or just stop by “The X Factor”. Contact me
directly to set up a formal meeting, [email protected] and make sure you follow-me on twitter @SamMarraccini


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