Managing Uncertainity with Agile

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Note that this blog post was originally posted on the Agile Marketing Blog on June 21st, 2016

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Rob Corbin ( @robcorbin ) is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals he comes to his current role from a technical background and with an understanding of Agile. During his tenure at EMC, he’s supported a lot of business transformation with the help of the EMC Big Data portfolio. He was also able to use these same Big Data technologies from EMC to assist with Marketing Analytics efforts.

He’ll tell us how he used agile techniques to drive business transformation at a big company, in a dynamic industry and how he is dealing with future uncertainties.

“Uncertainty” is the theme of our conversation in this podcast:

  • How does Agile help manage uncertainty?
  • How can marketing leadership embrace uncertainty?
  • How do different parts of the business adapt their approach in the face of varying degrees of uncertainty?
  • And, will Rob answer any questions about with EMC acquisition before the deal is sealed? (we promised not to get Rob in any hot water 🙂 )

Data is at the heart of what makes the Agile approach work so we hope you’ll take away some ideas about how to engage more effectively with the data scientists in your organization. If you don’t yet have a data science practice we hope that Rob’s insights might help you get started.

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