This is one in our series, Meet the Women of the Dell Technologies Partner Program, which provides insight into what drives the inspiring women of the Dell Technologies channel. Missed the first posts? Catch up here.
Meet Beth Villalpando – Director, NA Distribution and NSP Marketing
What is your current role/area of responsibility, and how long have you worked with the channel partner community?
I am Director of Marketing for North America, specifically focused on Distribution and the NSP business. I am responsible for the creation and execution of collaborative marketing programs aligned to Dell Technologies and NSP and distribution partners strategic objectives. Prior to my current role, I was responsible for the go-to-market strategy and execution for Dell’s distribution business, resulting in rapid high double-digit growth year after year. I bring more than 36 years of IT Channel experience to my current role, learning and growing from career experience with IBM, a solution provider reseller, Compaq/HP, and now Dell Technologies, where I have been for the last 10 years.
What are your goals for your company’s channel business over the next year?
Our purpose is to create technologies that drive human progress. A responsible and inclusive business unleashes innovation, and one that builds trust with our channel partners and their customers. Channel partners extend the Dell Technology reach, enabling our customers to transform faster in the digital world.
Outside of your family, please name a woman you admire and why?
I’m fortunate to be surrounded by amazing women – in my career and at home. Over the last few years, one of my best friends was brave enough to make some tough decisions and start a path to transform her own life. She was brave, thoughtful, determined, and at this point in the journey – she’s incredibly peaceful and happy. I really admire her courage.
What advice would you give to other women in the industry? Or men?
Working in IT and the Channel makes for a great career. I’ve been fortunate to have worked for a solution provider and for several manufacturers; in finance, marketing and sales roles. I have always really enjoyed working with and learning from solution providers and distributors. This IT world used to be reinvented and advanced every 4-5 years. Now we see material changes every 2-3 years. So, my advice would be this: Take advantage of all the opportunities and experiences this business offers. Embrace change, because every change brings new opportunities, new challenges, and new people to learn from.
Please share some words to live by that have helped you throughout your career.
“Team” has always been my mantra. Surround yourself with quality team members, who you can learn from, trust, and more forward with. It’s very rewarding to celebrate the hard work on a project – or, longer term, building a business – when you can share the success with others.
What do you do for fun outside of Dell Technologies?
Quality family time is top priority. After that, my guilty pleasure is studying and collecting exotic gemstones. I probably could have retired by now if I had a different hobby, but it’s fun to hunt for a rare gem.
Beth and her son by the Columbia River (Oregon).
With Dell Technologies’ Holly Delgado at a partner event.