The following information is not intended for Dell or Dell EMC Greater China (China, Hong Kong, Macau, Taiwan) team members and partners.
As your customers continue their digital transformation journeys, their data protection needs will grow—along with your opportunities to help meet those needs. Data protection will stay a constant, strategic requirement even as the IT landscape continues to change. In fact, the importance of data security will only increase as the growth, mobility and value of data skyrockets.
To out-innovate and out-pace competition, your customers must modernize their data protection infrastructure for increased agility, flexibility, and cost efficiency. For that, they need the modern data protection architecture provided by the Dell EMC Data Protection portfolio. Built on four foundational attributes—flash, scale-out, software-defined and cloud-enabled—the Dell EMC Data Protection portfolio is set apart from its competition.
Dell EMC is committed to your success in this lucrative field with a data protection portfolio—both hardware and software—that offers unmatched performance, from the edge to the core to the cloud. To help you generate awareness, leads, and, most importantly, high-margin sales opportunities, we’re launching data protection marketing campaigns for your use.
Addressing Customer Pain Points
The Dell EMC Data Protection portfolio creates a wide variety of sales opportunities by addressing key customer pain points and costly current-use cases including:
- Physical servers with direct-attached storage
- Limited storage capacity at remote offices
- Cumbersome and unreliable tape-based backups
- Network traffic and bandwidth scalability issues
- Required VMware-compatible backup solutions for a private cloud strategy
The Dell EMC Data Protection portfolio gives you complementary products to build tailored, complete solutions for each of your unique customers—whether in their own software-defined data centers, in the cloud or in a hybrid configuration of the two.
Providing an End-to-End Solution
The Dell EMC Data Protection portfolio wins such high industry ratings not only for performance, but also for providing a comprehensive solution.
Recognized by IDC as the market-share leader in Purpose-Built Backup Appliances (PBBA) , Dell EMC Data Domain systems are designed, engineered and manufactured to be the storage of last resort in the ways that really matter: supporting open systems, mainframes, I-series, Big Data and both public and private clouds.
Every solution comes with the Data Domain Operating System, which provides the intelligence to reduce the amount of disk storage needed to retain and protect data. Your customers can reduce their storage capacity requirements by up to 30 times, and they can expand up to 150 PB of storage through optional Data Domain Cloud Tier software with throughput of up to 68 TB/hour. With these features and capabilities, your customers can complete more data backups in less time and with less cost while gaining faster, more reliable restores.
The Dell EMC Data Protection Suite of software solutions offers best-in-class replication, backup, and archive capabilities across the data protection continuum, including
- Traditional and cloud backups
- Snapshot protection
- Disaster recovery
Protection Suite for Applications offers unparalleled protection efficiency and simplified management, and it empowers application owners and database admins by automating both protection and provisioning throughout the data center, further reducing overall cost and complexity.
The Dell EMC Data Protection portfolio is architected from purpose-built appliances to converged infrastructure to software defined data center and supports a comprehensive software ecosystem. Our solutions provide transformative and automated data protection for today’s and tomorrow’s workloads.
Pushing Innovation in Data Protection
Even with all these advantages, we’re not standing still. We continue to innovate to ensure you can offer your customers the most advanced data protection solutions possible.
For example, many of your mid-market and large enterprise customers will find our most recent addition—the Dell EMC Integrated Data Protection Appliance—to be just what they need: a turnkey data protection solution that combines protection storage, protection software, search, and analytics to reduce the complexity of managing multiple data silos, point solutions, and vendor relationships. By deploying it, they can accelerate their time to protection by tenfold compared to traditional, build-your-own solutions.
Helping You Sell More Solutions to More Customers More Easily
At Dell EMC, we stand by our commitment to be Simple. Predictable. Profitable.TM with big investments in marketing and promotional tools and resources … All designed to help you build your own bespoke marketing campaigns.
The links below provide an overview of the Dell EMC Data Protection campaign and our differentiated value proposition to you and your customers. You’ll also find campaign materials for launching your own Dell EMC data protection marketing efforts to start generating high-margin sales right away. Remember, we are “100% in it to win it” for you and your bottom line.
- Download co-brandable marketing assets from the Dell EMC Channel Playbook
- Fast track your marketing execution with Dell EMC Data Protection Activation Pack
- Leverage Dell EMC Data Protection Promotions and Offers
Partner with Dell EMC to deliver data protection solutions that your customers can trust to safeguard their data wherever it lives, from client to virtualized machines to hybrid and native cloud environments. With Dell EMC, you can serve and protect your customers wherever their digital transformation journeys may take them.
 IDC’s Worldwide Quarterly Purpose Built Backup Appliance Tracker®, Q2 – 2017
 Based on Dell EMC internal testing, July 2016.