Innovating The Marketing Process With A Data Lake

Like many global companies, EMC depends heavily on a CRM to manage sales and purchasing data about its vast global installed base. Over time, we realized that without big data analytics, this customer data was trapped inside our systems and providing limited value. EMC decided that offering analytical … READ MORE

Mona Patel February 26th, 2015

EMC CIO Takes On Big Data Problems With Analytics

Every second of every day, IT generates enormous amounts of data around operational activity – system behavior, application performance, user actions, security activity, and more. Instead of viewing this data explosion as a Big Data problem, IT views it as opportunity to use Big Data solutions such as … READ MORE

Mona Patel December 9th, 2014

All Paths Lead To A Federation Data Lake

Is your organization constrained by 2nd platform data warehouse technologies with limited or no budget to move forward towards 3rd platform agile technologies such as a Data Lake? As an EMC customer you have the advantage of leveraging existing EMC investments to develop a Federation Data Lake at minimal cost. … READ MORE

Mona Patel October 30th, 2014

Big Data Pains & Gains From A Real Life CIO

What does it take to make CIO Magazine’s Top 100 List? Big Data victory is one of them. Michael Cucchi, Sr Director of Product Maketing at Pivotal, had the privilege to speak with one of the winners – EMC CIO Vic Bhagat. Discussing the pains and gains of EMC’s … READ MORE

Mona Patel October 2nd, 2014
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