Dan Cobb is the VP of Flash and Non-Volatile Strategy here at EMC. Dan’s EMC World Breakout Session Flash: The Myth, The Media, The Magic was standing room only, and very interesting. I spent some time with Dan on the show floor and asked him about the breakout, and where … READ MORE
Inside Flash with Sam Marraccini: Episode #11: EMC Flash Strategy with FPD SVP & General Manager: Zahid Hussain
Shortly after EMC officially acquired ScaleIO, I ran into Zahid Hussain. “Z” is the Senior Vice President and General Manager of the EMCs Flash Products Division. Who better to get the inside coop from! ‘InsideFlash” is all about getting that inside look at Flash Technologies here at EMC.
Flash, Flash, Flash!!! Everyday all day, that’s my life these days! Flash across the infrastructure based on application needs! But, what does that mean? It would be easy to put Flash drives in an existing array, repackage it and call it an All Flash Array. Flash provides the ability to fundamentally change the way we look at storage. The key to the strategy is the SOFTWARE!! The integrated software will provide the intelligence necessary to best leverage the capabilities of Flash.
This quarter was a little different. Sure, EMC pre-announced earnings along with some organizational changes, but even those types of changes can be expected. What I didn’t expect was for the newly appointed EMC President, COO & CFO, David Goulden to review the EMC Flash Strategy during the investor call. This is the strategy that I have personally been evangelizing for the better part of a year now. Here is the audio and slide directly from the Earnings Call: