Finding Order out of Chaos in the Multi-hyphenated IT Landscape

IT has disrupted many industries and job functions and will continue to do so at a faster pace in today’s hyper-connected world. Even marketers are not spared. In their book Storyscaping: Stop Creating Ads, Start Creating Worlds, Gaston Legorburu and Darren McColl share that storytelling, or story-based differentiation, … READ MORE

Sebastian Yiang February 15th, 2016
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