The Impact of Customers on Dell’s OEM Business and Appliances

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In this interview, Dell’s Franklin Flint describes how a customer works with Dell’s OEM group, even influencing the design of Dell-branded products for use in their hardware appliances.

Using the Google Search Appliance as an example, Franklin describes how the PowerEdge R710 server includes more network interface cards (NICs), better customization of the LCD display panel, internal flash memory capabilities and other features that make it OEM friendly, or an "appliance-inspired" server platform.

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