Company Updates

Transform Your Server Marketing

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New PowerEdge server marketing campaign – customizable to your needs

When it comes to promoting and selling the new 14th Generation of Dell EMC PowerEdge servers, we are dedicated to giving our valued partners every advantage possible.

With that in mind, we created an exciting new server marketing campaign and effective, easy-to-use resources that provide everything you need for PowerEdge success.

New marketing assets designed to drive your server sales

Following the July launch of our PowerEdge 14G server portfolio, we updated the Dell EMC Server Refresh campaign to fully enable the ‘Refresh’ conversation you should have with your customers to identify server opportunities.

The campaign provides a wealth of marketing communications assets, copy blocks, and supporting materials including Industry and Analyst white papers, social media kits, and a new event kit – all designed so you can execute an eye-catching, engaging, and, most importantly, profitable server demand generation campaign.

The choice is yours

The best plan of attack for your business? The choice is entirely yours, as we’ve provided numerous options for how you can use and leverage our marketing materials. Regardless of your marketing team’s size, bandwidth, or budget, we have a Server Refresh campaign solution for you. What does that mean in practice? Let’s look at some scenarios…

Planning a full funnel campaign or only want building blocks? If you have the ability to run an integrated, full funnel campaign, we can support you all the way with expert resources. Or, perhaps you only need campaign building blocks to add content to your existing campaign?

Either way, you can find everything you need in our comprehensive Dell EMC Server Refresh Campaign Playbook, which contains content for 1-to-1 and 1-to-many emails, web banners, videos, IDC and CIO white papers, social media content, an event kit, and even a call guide.

     > Visit the Dell EMC Campaign Playbook

Need online content? If you want to enhance your online presence, our new Dell EMC Marketing Platform provides a range of syndication content with supporting email and social content to help drive customers to your site.

     > Access the Dell EMC Marketing Platform    

Seeking structured support? If you have limited resources or need guidance on how to begin a server campaign, our new Dell EMC Server Activation Pack provides easy-to-use tools, such as AMPs (Approved Marketing Packs), which are ready-to-go, pre-packaged, MDF-approved bundles aligned to the marketing funnel to help you execute quickly and efficiently. You will also find a range of enablement and motivation activities to support your marketing plan.

     > Explore the Dell EMC Server Activation Pack

Prepare for PowerEdge

However you choose to market the PowerEdge 14G server portfolio, we’ll provide the materials you need to easily execute a custom campaign to drive maximum MDF ROI.

Are you 100 percent prepared for the excitement surrounding PowerEdge 14G? Get up-to-speed today, and get ready for server success!

 For more information, watch our Dell EMC Server Marketing webcast >>

Cheryl Cook

About the Author: Cheryl Cook

Senior Vice President at Dell Technologies, Cheryl Cook spearheads development and strategy for the Global Partner Marketing organization. Beyond her main global responsibilities for branding, partner program marketing, channel events, partner communications and MDF/BDF program investments and execution, Cheryl drives long-term partner marketing strategy, together with Global Alliances, OEM, and global and regional business teams. A vocal advocate for the partner community, Cheryl is a 20+ year partner veteran, known as an innovative, collaborative leader who creates compelling business solutions that accelerate partners’ success. Prior to her current role, Cheryl served as Vice President, Global Channels and Alliances, leading channel strategy for the company worldwide. Her responsibilities included setting Dell’s partner strategy company-wide, as well as developing and executing channel programs, training, certification, and global marketing programs that enabled partners to grow their business with Dell. Cheryl and her team contributed to the growth of Dell’s global channel business from 33% to over 40% of Dell’s total revenue. Prior to running Dell’s channel business, Cheryl served as Vice President of Enterprise Solutions, where she was responsible for the go-to-market strategy and execution for Dell storage, server, networking and related software businesses. Cheryl has more than 25 years of IT and high-tech experience. Before joining Dell in 2011, Cheryl was Senior Vice President at Nuance Communications managing sales across all lines of business. She also served as Senior Vice President at Sun Microsystems with global responsibility for $6B in enterprise solutions revenue. A contributor to Fortune Magazine’s 50 Most Powerful Women’s community, Cheryl is an active proponent of women in business and technology. Cheryl is the founder and executive sponsor of the Dell Technologies Women’s Partner Network, an initiative that supports and empowers our community of women partners. Cheryl also contributes to Dell’s Women in Action and Dell Women's Entrepreneur Network. Honored by CRN numerous times as one of the Power 100 Women of the Channel, 50 Most Influential Channel Chiefs and Top 100 Channel Sales Leaders, as well as Channel Partners Top Gun 51, Cheryl serves on the board of directors for ARC Document Solutions, is a member of Channel Focus Club 50 and holds a Bachelor of Science in Computer Science from the University of Florida.