Turning purchase information into “gold” insight for targeted marketing

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Ed. Note: This blog was authored by Jason Bray, SVP Engineering at Cardlytics

 

At Cardlytics, we believe every purchase tells us a story. Understanding that story is what we call purchase intelligence. Our proprietary technology helps financial institutions generate new revenue streams by analyzing customers’ purchasing patterns without exposing their personal information.

Our rapid growth made it tough for our IT staff to scale our infrastructure fast enough. After all, our 300 employees now manage 6 petabytes of data from 1,500 bank partners, and these numbers are increasing quickly. Rather than struggling with our traditional infrastructure, we adopted a hyper-converged, software-defined solution based on Dell XC Series appliances powered by Nutanix. Each appliance includes servers, storage, management tools and Nutanix software for defining virtual storage pools.

For us, a hyper-converged solution from Dell is definitely the way to go. We stood up our solution in less than two weeks, cut our infrastructure costs by 50 percent and achieved 500,000 IOPS. But more importantly, we can quickly add data and onboard new customers in days, rather than weeks or months.

 

 

To get more in-depth information on how we’re using our Dell solution to help our clients make smarter business decisions and build more meaningful customer relationships, you can read the full Cardlytics customer story here.

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